I attended MAGIC this year which is held in Vegas, which actually seemed very appropriate I realized after visiting some of the conventions. I went with the student chapter of FGI from our university and it was a lot of fun and very eye opening, but let me tell you my feet were not prepared from the moment I stepped off the plane. I've been to Vegas before I know there is a lot of walking involved, I mean just walking from your hotel room to the front lobby is like an endurance feat in itself!
On the day we arrived we attended Project, which is for off price retailers. The best way to describe the clothes and accessories here is to imagine your self in one of those cheap clothing store where everything is a knock-off. It was all pretty ghetto fabulous to be honest. One woman's booth did have something interesting, she sold items that looked like Northface jackets and Abercrombie cargo shorts, but didn't actually carry the label. The truth is that $100 jacket your sporting was made in the same factory with the same materials as a much cheaper one the only difference is the embroidery on the front stating the brand. Very interesting!
From there we caught a taxi to the Wynn, which by the way I wouldn't mind spending my honeymoon there. Our next exhibit was ENK a very cool and young clothing vendor show. All the vendors there looked like characters from The City or The Hills and of course did have a kind of pretentious air about them. Needless to say I wanted to hang out in there all day. The clothes were amazing and everything had beautiful soft neutral colors with hints of bright colors like purples and reds. The shoes, my god, the shoes! Platforms, military, safari awesomeness! If I could stop time and just live in that showcase I would. Okay, time to move on.
The second day was the big day, we would be heading down to the Las Vegas convention center to see the Mecca of fashion, MAGIC. When we walked in I could not believe the amount of vendors there and how amazing there booths could be. Some of the bigger retailers had their booth designed to look like a miniature version of their store. A couple of friends and I were lucky to make it into the Jessica Simpson booth and look around and talk to one of the girls who was a vendor. Let me explain the lucky part.
Some of these booths were pretty exclusive/ intimidating looking. They had people standing in front of their little makeshift entrances and it seemed only by invitation or if you were a serious buyer could you actually go in, so yes we were lucky to make it into the Jessica Simpson booth.
Next to MAGIC was a new show called Platform, which was entirely for shoes. It was amazing. The only underwhelming part was waiting an hour to see Paris Hilton. She was debuting a line of shoes.
The sad thing was I have seen these shoes in all different stores. I don't mean hers specifically, but the style. They had been done before and it was nothing new. Plus, she was late so it added to my distaste. Whatever Paris, you are so not hot.
MAGIC was exhausting to say the least, but it is something I will never forget and I hope that this was not my only time visiting. I look forward to seeing what vendors continue to produce and see who puts their amazing product in their stores.
Side note: I will post pictures and notes to accompany from a presentation on trends for next year. It was also amazing (of, course).
No comments:
Post a Comment